Media Kit 2026 · Treatments & Establishments
Singapore's #2 Ranked Beauty & Wellness Platform · Published by Mapletree Media Pte Ltd
2026
Media Kit · Treatments & Establishments

Your space.
Discovered. Trusted.
Fully booked.

Singapore's most trusted independent beauty and wellness platform. Get your clinic, salon, spa, or wellness studio found at the exact moment consumers are researching treatments and services — and keep them coming back.

🏆 #2 Ranked in Singapore 📊 8.3M Search Impressions 🧖 Clinics · Salons · Spas ✅ E-E-A-T Editorial 📅 Book & Go Integrated 📧 18K EDM Subscribers 🤖 AI-Cited: Google · ChatGPT · Perplexity
8.3M
Search Impressions
Singapore · Nov '25–May '26
66,294
Organic Clicks
Verified Google Search Console data
04:57
Avg. Time on Site
High-intent readers in discovery mode
2,000+
Brand & Clinic Partners
Salons · Clinics · Aesthetic Centres
Section 01 Why Beauty Insider for Establishments
The Platform

Why clinics and salons choose
Beauty Insider.

Consumers research before they book. Here's what your clinic or salon needs — and how we deliver it.

What your marketing and clinic team needs right now
📍
Found at Intent-to-Book
Ranks top for "best aesthetic clinic Singapore" — found right when they're ready to book.
8.3M Impressions · Singapore
Verified Treatment Reviews
Credentialled reviewers experience your treatment first-hand — real trust that converts.
96% TTL Repurchase Rate
🤖
AI Search Visibility
Cited by ChatGPT & Google AI — your establishment named in the answer.
Google AI · ChatGPT · Perplexity
♾️
Permanently Indexed
No ad spend needed — still driving bookings in 2027 and beyond.
Always Live on Google
📈

Treatment Search Visibility

8.3M Google impressions in Singapore over 6 months — verified by Search Console.

8.3M
🏆

Proven SEO Authority

#2 in Singapore by SemRush. Top-3 results for facials, laser hair removal, clinic reviews.

#2 in SG

E-E-A-T Editorial Credibility

Reviews built on Google's trust framework — credible, rankable clinic content.

E-E-A-T
📅

Book & Go Integration

Readers discover, read reviews, and book appointments directly — in one flow.

Direct Bookings
⏱️

High-Intent Engaged Audience

4–6 min per session — actively comparing clinics and making booking decisions.

04:57 Session
🔁

Permanently Indexed Reviews

Live in 72 hours — then visible and trusted for years, at no ongoing cost.

Always On
8.3M
Search Impressions
Singapore · Nov '25–May '26
66,294
Organic Clicks
Verified GSC data
96%
TTL Satisfaction
Would visit again
04:57
Time on Site
High-intent readers
1,000+
Ranking Queries
Ranking in Singapore
72h
Google Indexed
Permanently stays live
Section 02 Audience & Demographics
Who We Reach

Singapore's most engaged
treatment-seeking audience.

📊 Audience Age Breakdown
18–24
25%
25–34
45%
35–44
22%
45+
8%
78%
Female
22%
Male

When a Singaporean searches 'best laser treatment for pigmentation' or 'top hair salon near me', your establishment needs to be in the results — with credible editorial content that builds trust before the first enquiry. Beauty Insider puts you there permanently.

🌐 Platform & Social Reach
📸
Instagram
@beautyinsidersg
13.9K
Followers
🎵
TikTok
@beautyinsidersg · 6.5K likes
10.6K
Followers
👍
Facebook
facebook.com/BeautyInsiderSG
8.3K
Followers
▶️
YouTube
Beauty Insider
1.09K
Followers
📧
EDM Newsletter
Beauty & wellness subscriber base
18K
Active
📅
Book & Go
Direct clinic booking integration
Live
Bookings
Section 03 The Beauty Insider Reader
2025 Readership Survey · 1,000 Respondents

The reader who decides
which clinic she books.

A mid-to-high income shopper who researches treatments before she commits — and trusts Beauty Insider to help her choose.

Why she reads Beauty Insider
🔍
Discovery before booking
Finds new clinics and treatments here first — before searching a clinic name directly.
⚖️
Compares before she commits
Reads treatment reviews and ratings side-by-side before making an appointment.
Trusts verified reviews
TTL™ ratings are her final check before she books a slot.
What she reads most
#1
Reviews & Articles
#2
Special Reports
#3
Video Content
#4
TTL™ Verified Reviews
The treatments she's researching
Aesthetic Treatments
💇
Hair & Salon
🧖
Facials
💪
Body Contouring
💅
Spa & Wellness
💡

Same audience, same age curve as Section 02 — 70%+ aged 25–44, 78% female, mid-to-high income. She's already here. Put your clinic in front of her.

Section 04 Platform Standing
Competitive Ranking

Singapore's top beauty media —
ranked by organic traffic.

Source: SemRush 2025 · organic traffic & live social data, scanned Jul 2026

# Platform Organic Traffic (2025) Avg. Time on Site
1 Her World
651,469
04:32
2 Beauty Insider YOU ARE HERE
329,374 ↑
05:57 ↑
5 ZULA
251,530
09:16
4 BAZAAR
183,711
03:57
3 Female
159,287
13:56
8 Daily Vanity
120,712
01:42
7 FacialSG
90,480
04:38
6 V.
74,767
08:04
🌐 Live Social Following
14.4K Instagram followers
10.5K TikTok followers · 6.5K likes
8.5K Facebook followers · 8.2K likes
💡

Permanently indexed on Google. Treatment features and clinic reviews are indexed within 72 hours and stay live permanently. When a Singaporean searches 'best clinic for acne scars Singapore' in 2027, your establishment can still appear in the results.

Section 05 Platform Performance — Live Campaign Data
6-Month Performance Report · Nov 2025 – May 2026

One market. One consistent playbook.
Real numbers from Google Search Console.

The following data is drawn directly from Google Search Console for Singapore — 199 days of verified organic performance for a global brand partnership. These figures represent what Beauty Insider routinely delivers for brand partners in the Singapore market.

66,294
Organic Clicks
Singapore
8.3M
Search Impressions
Google Search Console
77%
Mobile Traffic Share
of organic clicks
13.0
Avg. Position
across all queries
50%
Top Channel
Direct + 47% Organic
199
Days of Data
1 Nov 2025 – 21 May 2026
💡 A consistent content strategy delivers strong organic performance in Singapore — with Direct and Organic Search as the top two traffic channels, proving the sustained SEO impact of Beauty Insider's editorial approach in the local market.
Section 06 Proof in Search — Real SERP Rankings
Where Your Establishment Gets Found

Beauty Insider ranking Page 1 —
on the searches that drive bookings.

These are real Google Search results — not modelled projections. Beauty Insider ranks on Page 1 for high-intent treatment and service queries in Singapore, appearing alongside major publishers, clinics and retail platforms. Your establishment featured in that content gets the same Page 1 presence — permanently, without ongoing ad spend.

🇸🇬 Singapore · Page 1
Page 1 · alongside AZ Skin
Google dermal fillers and facial injectables 2026
B
Beauty Insider Singapore · beautyinsider.sg
Dermal Fillers & Facial Injectables Singapore (2026)
Explore dermal fillers & facial injectables for facial volume restoration in Singapore — types, benefits, costs, and results.
→ Treatment provider establishments featured alongside this Page 1 result
🇸🇬 Singapore · AI Overview
BI cited as top source
Google Glass Skin Singapore
✦ AI Overview
Achieving "Glass Skin" requires overcoming heat, humidity, and drying air conditioning. Local aesthetic clinics and med-spas offer specialised treatments targeting pores, pigmentation, and dullness...
Glass Skin Singapore: A Complete Guide to Smooth Skin
Beauty Insider Singapore — cited as source
→ Your clinic featured in the guide cited inside this AI answer
🇸🇬 Singapore · Page 1
Page 1 · alongside Dr Terence Goh & EstheClinic
Google best non surgical face contouring
Dr. Terence Goh · drterencegoh.com
Non Surgical Facelift in Singapore
B
Beauty Insider Singapore · beautyinsider.sg
Non-Invasive Contouring in Singapore for Cheek & Jawline
Featuring non-invasive facial contouring treatments and the aesthetic clinics offering them in Singapore...
🇸🇬 Singapore · Page 1
Page 1 · alongside Sephora & Harper's Bazaar
Google best concealer for dark circles singapore
Sephora Singapore · sephora.sg
Buy Concealer For Dark Circles
B
Beauty Insider Singapore · beautyinsider.sg
Best Concealer in Singapore for Flawless, Long-Lasting...
Including expert tips from Singapore aesthetic clinics and skin specialists...
📌

What this means for your establishment: When a consumer searches high-intent treatment and service queries, Beauty Insider appears on Page 1 — alongside major retailers, clinics, and international publishers. Your clinic, salon, or spa featured in that content gets the same Page 1 presence permanently, including Book & Go integration so readers can move directly from discovery to booking without friction.

Section 07 AI Search Citations — Google AI Overview & ChatGPT
Answer Engine Optimisation (AEO)

Beauty Insider appearing in Google AI,
ChatGPT, and Perplexity answers.

Search is evolving fast. When consumers ask ChatGPT or Google AI "what's the best glass skin treatment in Singapore?" or "best hair loss treatment Singapore", AI engines cite their sources. For selected treatment and service queries in Singapore, Beauty Insider has been among those cited sources — creating an opportunity for your establishment to be referenced inside the AI answer itself.

Google AI Overview
Beauty Insider has been cited in AI-generated answers for treatment and service queries in Singapore, including aesthetic treatments, hair loss, and nose enhancement guides.
💬
ChatGPT
ChatGPT has cited Beauty Insider as a reference source for skincare and treatment recommendations in Singapore, alongside major brand and clinic pages.
🔍
Perplexity AI
Beauty Insider has been quoted in Perplexity AI answers for Singapore beauty and treatment queries, cited multiple times within a single AI-generated response.
Google AI Overview Glass Skin Singapore CLINICS CITED
✦ AI Overview
Achieving "Glass Skin" in Singapore's humid climate requires overcoming heat, humidity, and drying air conditioning. It involves a multi-step routine of deep hydration, gentle exfoliation, and professional aesthetic treatments to balance skin tone...
📎 Sources include: Beauty Insider Singapore, Yahoo Lifestyle, Bio Aesthetic Medispa, ClearSK +4
Glass Skin Singapore: A Complete Guide to Smooth Skin
Beauty Insider Singapore — included in AI source panel
→ Clinics featured in BI guides gain indirect presence in the AI source panel
ChatGPT best sensitive skincare singapore BI AS REFERENCE
💬 ChatGPT — 36 sources consulted
Beauty Insider already has a guide targeting sensitive skincare Singapore, while Guardian, Watsons, Kiehl's, and Paula's Choice cover product discovery and routine-based sensitive skin content. Beauty Insider +4
Sensitive Skincare Singapore: The Ultimate Gentle Guide
Beauty Insider Singapore — cited as a primary editorial reference
→ Clinic treatment features and expert quotes within BI guides carry through to AI answers
Google AI Overview Best Nose Enhancement Treatments Singapore 2026 DIRECTLY RECOMMENDED
✦ AI Overview
The top nose enhancement treatments in Singapore are categorised into non-surgical (dermal fillers and thread lifts) and surgical (rhinoplasty) options, targeting flat bridges, droopy tips and dorsal humps...
Nose Enhancement Treatments 2026: Clear Options & Guide
Beauty Insider Singapore — directly recommended in AI Overview
→ Aesthetic clinics offering nose fillers and thread lifts benefit directly from this AI visibility
Google AI Overview Hair Loss Treatment Singapore 2026 DIRECTLY RECOMMENDED
✦ AI Overview
Hair loss treatments in Singapore range from over-the-counter and prescription medications to in-clinic regenerative therapies and hair transplants — the most effective approach combines daily medication with clinical therapies...
Hair Loss Treatment Singapore: Guide to Hair Regrowth
Beauty Insider Singapore — directly recommended in AI Overview
→ Hair loss clinics and trichology centres benefit directly from this AI visibility
1,000+
Top Organic Queries
Ranking queries per market
77%
Mobile-First Audience
51,046 mobile organic clicks
Section 08 Packages & Pricing
What We Offer · Treatments & Establishments

Four ways to fill your
appointment book.

🏥

Tailored for Clinics, Salons & Aesthetic Centres

This media kit is specifically designed for establishments offering treatments and services. Packages focus on editorial credibility, treatment awareness, and direct booking integration — no product sampling involved. Photography for establishments is not included; all visuals are treatment-focused editorial or video.

📋 Permanent Google & Meta Visibility

Special Reports & Treatment Buying Guides

Best for: Clinic discovery · treatment awareness · capturing search intent

Singapore's most-read treatment guides — editorially driven, SEO and AEO optimised, permanently indexed on Google. Your establishment or signature treatment featured at the exact moment consumers are researching where to book. Examples: Best Laser Treatments for Pigmentation SG · Best Hair Loss Treatments SG · Best Facial Spas in Singapore

Placement in 1 targeted treatment guide (e.g. Best Aesthetic Clinics for Acne Scars in Singapore)
Clinic listing with treatment overview, specialisations & key USPs
Editorial summary highlighting treatment credentials, expertise & differentiators
Insider Rating — transparent scoring on results, comfort, value, expertise
Book & Go integration — direct appointment link in the article
3× Instagram Story amplification
2× EDM blasts to 18,000+ subscribers
SEO & AEO (ChatGPT / AI Overview) optimised · Permanently indexed on Google
500K guaranteed impressions via Meta (social media ads) per report per year
💡 Strategic tip: Get your establishment featured in the top-ranking treatment guide for your specialty — that article stays live permanently, capturing every future search for that treatment — including 500K Meta-boosted impressions per year, at SGD 2,500.
See example: beautyinsider.sg/best-aesthetic-clinics-singapore
✓ Verified Treatment Reviews

Tried, Tested & Loved™ — Establishment Edition

Best for: New clinic openings · treatment launches · appointment conversion

Singapore's most recognised trust programme, adapted for clinics and salons. Verified treatment reviewers experience your service first-hand and publish authentic, credible reviews — building the trust that fills appointment slots. No product sampling. Treatment experiences only.

Tried, Tested & Loved - Verified 4.7 of 5 - Rated by 68 users 96% would purchase again
1× Short-form video — treatment walkthrough, before & after, or clinic tour (for Reels & TikTok). Includes storyboard; talent is an extra cost
TTL Soft Copy Endorsement Badge for your clinic website, social & collateral
Book & Go appointment link integrated in the review
Video is whitelabel-ready — yours to use across all your channels
Reviews permanently indexed on Google
No product sampling — treatment experience focus only
No product photography — treatment editorial visuals only
💡 Strategic tip: Embed the Book & Go link directly in your TTL review — turning a reader into a confirmed appointment. The review stays live permanently on Google, building your clinic's trust profile long after the campaign closes.
See example: beautyinsider.sg/tried-tested-loved-establishments
📝 Yours to Keep & Reuse

Exclusive Signature Article

Best for: Signature treatment showcases · new service launches · social content

A dedicated standalone editorial feature about your clinic or signature treatment — SEO optimised and built for long-term organic discovery. Full whitelabel rights. Examples: Founder / Doctor / Therapist Interview · Signature Treatment Deep Dive · Clinic Opening Feature

1× Dedicated article (800–1,000 words) — treatment deep dive or founder/doctor/therapist interview, SEO optimised
100K+ organic reach per article on beautyinsider.sg
250,000+ guaranteed impressions across Beauty Insider Singapore network
Full whitelabelling rights — no ongoing licensing
Book & Go appointment link embedded in article
Amplified via EDM + Instagram + Facebook + TikTok
💡 Strategic tip: Use this to introduce a new signature treatment, doctor, or therapist — a standalone feature that stays fully whitelabelled and yours to publish anywhere, from your website to booking confirmations.
See example: beautyinsider.sg/clinic-feature-interview
🌟 Authority & Credibility

Therapist, Doctor & Establishment Spotlight

Best for: Doctor profile building · new clinic opening · authority in your specialty

In-depth editorial feature for clinic founders, medical directors, aesthetic doctors, senior therapists, and new establishment openings. Builds lasting authority with Singapore's most engaged beauty and wellness audience. Examples: Clinic Opening Feature · Doctor or Therapist Profile · "Meet the Expert" Interview · Salon Anniversary Story

Long-form editorial feature (1,200+ words) — clinic story, doctor profile, or treatment philosophy
Founder / medical director narrative crafted by senior Beauty Insider editors
100K+ organic reach per article
Book & Go appointment link integrated throughout
Amplified across EDM blast, Instagram, and Facebook
Permanently indexed on Google — authority that compounds over time
Ideal for new clinic openings, new doctor introductions, brand repositioning
💡 Strategic tip: Share this editorial with patients researching your establishment, corporate health partners, and insurers you want to work with. Editorial authority that paid advertising cannot replicate.
See example: beautyinsider.sg/clinic-spotlight
Section 09 Integrated Growth Tiers
6-Month Singapore Visibility Strategy

Bundled. Discounted.
Ready to deploy.

Unlike paid social ads that stop the moment you stop spending — Beauty Insider treatment features and clinic reviews stay live permanently, keeping your establishment discoverable and bookable month after month.

Deliverables Tier 1
Visibility Starter
Tier 2
⭐ Most Popular — Authority Builder
Tier 3
Market Dominance
À La Carte
Annual Special Reports (Treatment Guides)200K guaranteed reach via Meta per report 1× Targeted Report 2× Targeted Reports 3× Targeted Reports SGD 2,500 each
TTL — Verified Treatment Review1× short-form video (usable for Meta ads) 1× Review + Video 1× Review + Video SGD 3,000 each
Exclusive Article / Therapist-Doctor Spotlight100K+ reach · whitelabel rights 1× Article or Feature 2× Articles or Features 3× Articles or Features SGD 4,500 each
EDM Blasts18,000+ active subscribers 1× Blast 3× Blasts 5× Blasts Custom rate
Book & Go IntegrationDirect appointment link in all content ✓ Included ✓ Included ✓ Included All tiers
Guaranteed Reach (Meta) 200K 1M 1.8M
À La Carte Value SGD 7,000 SGD 17,000 SGD 24,000 Save up to 62%
Bundled Investment SGD 4,200Save 40% · SGD 2,800 off SGD 6,500Save 62% · SGD 10,500 off SGD 12,000Save 50% · SGD 12,000 off Contact us

💡 How to deploy: Use Tier 1 to get your establishment featured in the most-searched treatment guides for your specialty. Tier 2 is our most popular package — the TTL review builds verified trust while two articles/features build category authority. Step up to Tier 3 for a full market takeover. Every tier produces permanently-indexed content that keeps filling your calendar long after the campaign closes.

Section 10 Proven Results
Proven Results · Treatments & Services

Customers who trusted us.
Results that speak.

TTL Establishment Musée Platinum Tokyo Singapore

TTL Event — Treatment Awareness & Bookings

Beauty Insider partnered with Musée Platinum Tokyo Singapore for a TTL-verified establishment campaign, driving treatment awareness and direct booking enquiries through verified editorial coverage.

Campaign: Verified treatment experience review + short-form video
Result: "We are excited and look forward to more events like this from Beauty Insider."
Outcome: Increased brand visibility, new booking enquiries, permanent Google indexing
Still live on beautyinsider.sg — driving discovery and enquiries today
Special Report Singapore Aesthetic Clinics

Singapore Aesthetic and Beauty Treatments Guide

Comprehensive treatment buying guide covering Singapore aesthetic and beauty treatments for safer, smarter skin care choices — permanently indexed on Google and driving consistent organic discovery.

Format: Special Report — "Singapore Aesthetic & Beauty Treatments Guide"
Traffic: Consistent top Google results for aesthetic treatment searches in SG
Indexed: Within 72 hours · still live and discoverable years later
Book & Go appointment link driving direct clinic bookings
Post-Campaign Review Clinique (Aesthetic Partner)

Clinique Moisture Surge™ — Treatment & Clinic Partnership

Collaborative editorial campaign combining TTL-verified treatment reviews with targeted beauty content, driving both online awareness and in-store trial conversion across Singapore.

Target: Women 18–35, skincare lovers, clinic visitors
12.1K clicks, 2.49M impressions in the reporting period
Avg. position 23.4 — sustained Google organic presence
Content permanently indexed — driving ongoing awareness and enquiries
Section 11 What Partners Say
Partner Testimonials

Customers that work with us, keep coming back.

"

The team at Beauty Insider has been nothing but an absolute pleasure to work with. Always a step ahead and predicting how our brand can bring value to Singapore.

Akimoto, Director
B.Glen
Brand Partner
"

Video content is relevant and professionally delivered. The advertorial is very well written and precise, with all key points highlighted. Arrangement is flexible and accommodating to my needs.

Joyce Foo, Brand Manager
Life Science, Fujifilm Asia Pacific
Clinic Partner
"

We are excited and look forward to more events like this from Beauty Insider, and we hope to be a part of them again in the future!

Musée Platinum Tokyo Singapore
TTL Establishment Partner
Establishment
"

Despite the pandemic situation in Singapore, our campaign was launched timely, efficiently and professionally. We have genuinely enjoyed working with the team.

Winnie Liw, CEO & Founder
Kingdom of Esther Pte Ltd
Treatment Partner
"

First time working with a media company — it was a great experience. The team is very reachable, responds fast, and always provides very helpful advice.

Belle, Co-Founder
Mia.Jane
New Partner
"

I'm very happy to work with Beauty Insider. The team are always very nice and patient — extremely responsive, follow up and explain every detail.

Nannie, Marketing Executive
Cute Press
Establishment Partner
Section 12 Who We Work With
Establishment Types

From aesthetic clinics to wellness spas —
we cover the full spectrum.

🏥 Aesthetic Clinics 💆 Wellness Spas 💇 Hair Salons ✨ Laser & Skin Centres 🦷 Dental & Smile Clinics 🏋️ Slimming Centres 💅 Nail Salons 🧖 Facial Spas 🪮 Brow & Lash Studios 💪 Body Contouring Clinics 🌿 TCM & Holistic Wellness 🩺 Medical Aesthetics 💃 Beauty Schools & Academies 🫁 IV Drip & Wellness Clinics
2,000+
Brand & Clinic Partners
Beauty Insider partners with Singapore's leading clinics, salons, spas, and wellness establishments — helping them get found, trusted, and booked by Singapore's most engaged beauty and wellness audience.
Section 13 How It Works
Process

From first conversation to
fully booked calendar — fast.

01

Tell us your goal

Submit the enquiry form or contact our team directly. We respond within one business day — no generic proposals pushed.

02

We match the right solution

We align the right package to your clinic type, treatment focus, and growth objective — Special Report, TTL, or full bundle.

03

Treatment review goes live

Our editorial team handles content production. You review before publish. Indexed on Google within 72 hours — with Book & Go integrated.

04

Your investment keeps earning

Treatment features and clinic reviews stay live permanently — driving ongoing discovery, trust-building, and appointment bookings at zero ongoing cost.

Section 14 Ready to Fill Your Appointment Book?
Get in Touch

Ready to be discovered, trusted,
and fully booked?

Tell us about your establishment and what you're trying to achieve — we'll come back with the right solution in one business day.

🌐 beautyinsider.sg
🏢 mapletreemedia.com
📅 Book & Go: beautyinsider.sg/book-and-go
🇸🇬 Mapletree Media Pte Ltd · Singapore

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